Malaysian Airlines Retention Strategy Essay Example | Topics and Well Written Essays - 750 words

Malaysian Airlines Retention Strategy - Essay Example In 1986, Malaysian Airlines took its first flight to the United States of America, flying twice a week to Los Angeles. It also bought Boeing 747-300 Combi Aircrafts. Now, it was offering its customers far more destinations than ever before, with 34 domestic ones and 27international ones. In 1987, Malaysian Airlines System introduced â€Å"Esteemed Traveler† loyalty program emphasizing on its commitment to customer services. After few years Malaysian Airlines along with Thai Airways International, Cathay Pacific Airways, and Singapore Airlines introduced â€Å"Passages†, offering lower prices and other rewards to frequent flyers. However, Passages came to end in 1999 and its place â€Å"Enrich† was introduced by Malaysian Airlines which was traveler reward program for frequent flyers which included concessions and other facilities while traveling with number of other airlines, while using certain credit cards, while staying at variety of hotels and while shopping at retailers around the world. Malaysian Airlines offers holiday packages such as Golden Holiday, hotels such as Hilton Group of Hotels, Amari Hotels, and Resorts, Intercontinental Hotels, Marriott etc, credit card services such as American Express, Citibank, HSBC bank etc, car rentals such as Avis and Hertz are among some of facilities offered to its Enrich members On July 12, 2006, it introduced enhanced Enrich, now known as Enrich by Malaysian Airlines, which was designed on the same pattern as of Grads, the highly successful student traveling program of MAL. There are variety of Enrich Membership cards—Enrich Silver, Enrich Blue, Enrich Gold and Enrich Platinum. Some of privileges and rewards of these cards are as follows: Enrich Blue offers upgrading from Economy Class to Golden Club class and from there to First class, with free tickets for you travel companion if the tickets of latter two are bought, concessions on golden packages, increasing miles through Enrich Express. To Enrich Silver holders, priority is given at boarding, check-in, baggage handling, and airport standbys

The House of Tata Term Paper Example | Topics and Well Written Essays - 1500 words

The House of Tata - Term Paper Example Keeping this in mind, it was obvious for Tata to take certain new initiatives such as promoting Tata brand collectively for all group companies; find a strong partner for joint ventures; groom young leaders in-house and so on. Creating a unified brand by Tata Sons is certainly a strategic move with long-term ramifications. It is true that Tata name itself is a guarantee of quality among Indian consumers but in a free market regime, Tata group of companies will have to compete with formidable international brands in several segments of the businesses that include automobiles, chemicals, domestic appliance business, and many more. Promoting Tata brand will consolidate brand equity not only in the national but also international market too. It is true that certain companies in the Tata fold such as Indian Hotels does not use Tata name because ‘Taj Group of Hotels’ (the way it is known as) has itself become a name to reckon with in the hotel business in India; however, while raising money from abroad, the Indian Hotel did exploit Tata name while conveying to international community and that itself is a proof that Tata is a brand that each group company would always like to identify with at some point of time. The cost that each company will have to pay to Holding company, Tata Sons, is certainly a fraction of the benefits that they will derive nationally and internationally in the long run. This is a much required initiative on part of Tata Sons unifying all the companies with a common brand. Similarly, divesting a 20 percent stake in Tata Industries Limited to the Jardine Matheson of Hong Kong is another bold and strategic move. With the economic liberalization, Tata knew that retailing and distribution, financial services businesses in India would grow at a rapid pace and they would need a partner that possessed not only rich experience in such businesses but also ready to invest substantial sums in new ventures. Jardine group of Hong Kong was certai nly a perfect choice as a partner for many new ventures that Tata Industries was contemplating to embark on with the long term view of strengthening the corporate portfolio. While India moved decisively to a free market economy, the bountiful of opportunities emerged for large houses. The house of Tata was no exception to it. Ratan Tata was quick to realize that they would need a plenty of young talents if they needed to grow at fast pace taking advantage of the numerous opportunities that were lurking ahead. Keeping this perspective in mind, Ratan Tata launched Tata Administrative Services (TAS). The sole purpose was to groom future leaders hiring them young rather than recruiting people tainted with ‘outside culture’, it was a much better foresight to train and nurture young talents in-house. TAS was designed such that young management graduate â€Å"would gain exposure to three different industries through planned job rotation within the Tata companies" (Khanna, Pal epu and Wu, 8). The program was designed to "foster leadership, teamwork and group values" (Khanna, Palepu and Wu, 8). This way, not only young management recruits will be nurtured with required management skills but also be groomed with proper leadership qualities imbibing the spirit of 'Tata culture' at a fairly young age. After all, Tatas have been hugely popular in India because of their good quality products and ethical business practices for last several decades and that spirit must continue in

Music of the 1960's Essay Example | Topics and Well Written Essays - 750 words

Music of the 1960's - Essay Example As a result, the participants of war are always in need of encouragement, motivation, hope, and renewed courage to participate and sustain the struggle with a hope of winning at the long end. Music has always sought to provide these needs in parts or in totality. Indeed, music has been in the forefront to incite, condemn, and encourage people to war.  Moreover, war music acts as a vehicle to spread propaganda, incite people to participate, and as an incentive to patriotism and enlistment in the ranks (Wells, 2004). However, we also have anti-war songs that discourage participation in war and calls for its end. Indeed, music served as a catalyst to unite people against war and in particular, against the Vietnam War (Anderson, 2006).Hence, the significance of music in addressing the societal problem of war is unquestionable. This paper will address the issue of war using five songs recorded in the 1960s. To achieve this, the paper will analyze the songs for similarities and differenc es in how they address the social issue of war. The songs to consider include â€Å"Masters of War† by Bob Dylan, â€Å"For What It's Worth† by Buffalo Springfield,    â€Å"I Ain't Marching Anymore† by Ochs Phil, Phil Ochs â€Å"What Are You Fighting,† and Ccr â€Å"Bad Moon Rising.† All the five songs, advocate for anti-war activities with the main theme of ending war. Ccr â€Å"Bad Moon rising,† recognizes the fact that there is no need to fight claiming the war brings forth rage and ruin. Indeed, everyday that people go out for war, deaths are registered. Hence, the artist warns that the war front will claim lives. Hence, there is a need to stop the war. This is a roots rock song, whose target audience is the participants of war. English vocabularies feature in the lyrics. A group wrote and sang the song. Phil Ochs â€Å"What Are You Fighting† equally condemns fighting in that though we are fighting, many are jobless, no equalit y in our countries, the leaders are full of lies, the media is also practicing truancy, we are still enslaved, and children are in despair. Hence, before we venture into war we should win our wars at home. This is a folk song, whose target audience is the participants of war. English vocabularies feature in the lyrics. An individual singer wrote and sang the song. â€Å"For What It's Worth† by Buffalo Springfield, notes that a lot we go down if we continue fighting. Children will suffer, masses will die, and Paranoia  will strike deep. This is a folk rock song, whose target audience is everybody with war experiences. English vocabularies feature in the lyrics. The band wrote and sang the song. â€Å"I Ain't Marching Anymore† by Ochs Phil, Phil Ochs, sees no need to fight since the old leaders always leads the young to war  yet it is always the young that fall. Brothers and sisters have fallen to war, engaging in war for no good reason, enslaving many in war, cities destroyed, counties conquered and yet there is nothing positive to show though the war is still on. Indeed, it is time to stop the war. This is a folk song, whose target audience is nobody in particular. English vocabularies feature in the lyrics. An individual singer wrote and sang the song. â€Å"Masters of War† by Bob Dylan believes the world war will not end. The leaders and the rich lead the young to war and run away. They deceive them that the world war will be won yet millions are dying, property destroyed, children suffer

To what extent do you think Curley's wife is responsible for her own Essay

To what extent do you think Curley's wife is responsible for her own death - Essay Example She wanted to have some fun but was suddenly killed. Who can be blamed for such an odd death? Nowadays a person like Lennie would not be put to death for such acts, but did justice really triumphed in Steinbeck’s novella?   The question is worth-discussing, so the present paper will try to find the answer to it. The given writing will try to prove that Curley’s wife still can be considered responsible for her own death. The real fault of Lennie There is a famous proverb that teaches us to forgive â€Å"As you blame others, blame yourself; as you would forgive yourself, forgive others†. The proverb precisely portrays a perfect situation in which we forgive others and consider ourselves to be guilty in our misfortunes. In reality, when some accident happens people tend to blame others in order to authorize themselves as much as it is possible in this or that situation. In the situation under consideration we will dare to state that Lennie was not completely guilt y of Curley’s wife death. Certainly, nowadays a person would be unavoidably convicted for such crime, even if a good lawyer would prove that it was manslaughter, but he would not be cruelly punished taking into account his disability. The irresponsibility of George and Curley’s wife It is also right and can’t be denied that George as well as Curley’s wife manifested great irresponsibility. Really, George left Lennie along notwithstanding that he knew pretty well that Lennie was mentally disabled. Curley’s wife in her turn also knew about Lennie’s disability but still did everything to provoke him to kill her. Lennie told her: â€Å"George says I ain’t to have nothing to do with you — talk to you or nothing†(A Mice and Men). However, she continued bothering him: â€Å"All the guys got a horseshoe tenement goin’ on. It’s on’y about four o’clock. None of them guys is goin’ to leave that t enement. Why can’t I talk to you? I never get to talk to nobody. I get awful lonely†(A Mice and Men). She knew about his disability and these actions were too stupid and too inappropriate. She had also a chance to learn about Lennie’s strength: â€Å"I was jus’ playin’ with him.... an’ he made like he’s gonna bite me.... an’ I made like I was gonna smack him.... an’.... an’ I done it. An’ then he was dead† (The Mice and Men). She could assume that if he killed his puppy by chance, he can kill by chance, so it is dangerous to be open with him. Moreover, she was glaringly dressed and this could also provoke Lennie. Certainly we may argue that the woman couldn’t even imagine such accident to have happened, however, being aware about his disability, she should have behaved with caution. In our time disabled people are accused of crimes but are not cruelly punished for them as they can’t be f ully responsible for their acts and simply need more care. Under no circumstances such people should be left alone. Therefore, if George had not left Lennie alone, the unhappy accident wouldn’t have happened. The reason of tragic event Tragic event happened when Lennie appeared unsupervised. Every person has a right to defend himself, but due to his mental disability, Lennie could do that only using his strength, so he started to grab Curley’s wife hair, because the woman was too open with him and this led to the weird death. She can be blamed for own death, because every person should know

Carriage trade medicine case Study Example | Topics and Well Written Essays - 500 words

Carriage trade medicine - Case Study Example The solution of her problem lies either with the Government sponsored health care programme or the HMO package since both the plans are much cheaper than the other plans, therefore, she can afford it and pay it easily. It transpired from the above contents that the scope of health care facilities in the USA is limited and it varies from segment to segment of the income group. The decision making process is limited. Answer: After a thorough study of available health care options, she come close to engage one out of the doctors Smith, Jones, Williams and Connors in line with the criterion mentioned at Table-A. In spite of that she could not decide which option she should adopt best suited for her health care. The reason being she developed her mind to allocate 100 points as per the criteria at cited table but could get only 45 points out of it. She can have HMO affiliation or state owned health care facilities being cheaper as compared to the other available options. In fact, she wanted to have two things a) best medical facilities b) best doctors to treat her. The mentioned two can be available provided her wallet size permits her to do so which is not possible due to her low income. In my opinion she should go for state sponsored medical facilities. She considered and reconsidered the options available which includes free health care state plan wherein all contributions covered by the state, contrary to that HMO required monthly contribution from Charlotte, Plan ‘A’ requires monthly contribution 32.75 USD and Plan ‘B’ requires 41.05 USD. After a thorough study of the available health care options, she comes close to Plan ‘B’. In spite of that she could not decide which option she should adopt best suited to her health care. Answer: Yes, Charlotte should opt for the compensatory decision rule keeping in mind the manifold expenses on this count. She

Concept of Delinquency Essay Example for Free

Concept of Delinquency Essay The National Criminal Justice Reference Service defines the offenses committed by status offenders as the following: â€Å"behaviors that were law violations only if committed by a person of juvenile status. Such behaviors include running away from home, ungovernability (being beyond the control of parents or guardians), truancy, status liquor law violations (e. g. , underage drinking, and other miscellaneous offenses that apply only to minors (e. g. , curfew violations and tobacco offenses. In the Federal Criminal System, juvenile delinquents are juvenile offenders processed in the Federal justice system, with charges of delinquency, which are in violation of state or federal laws. Looking at the definitions of these two, there seems to be a very thin line dividing the two which is why the justice system treats them similarly, which is by having the cases processed by the juvenile courts. From the point of view of the law enforcers, the treatment should be the same as both are violating certain laws and regulations. The other sectors however believe that the treatment should not be the same as status offenses are considered as minor offenses while the juvenile delinquency offenses are of graver status. Therefore the status offenders should not be processed in the same manner as the juvenile delinquents. The latter are considered to have more serious violations of either state or federal laws or municipal or local ordinances. A master’s study that was archived with the Central Connecticut State University Department of Criminology and Criminal Justice supported the claim that the treatment should not be the same. A review of a state program created to deal with status offenders was made and here it is asserted that the treatment of status offenders should not be the same. The paper asserts that status offenders should not be punished without having committed crimes and that they should not be referred to the courts as they have not committed crimes. Further, the juvenile courts should not be used to order children into placement. Why are males more delinquent than females? Is it a matter of lifestyle, culture or physical properties? A study of gender and delinquency entitled Crime Delinquency in the United States presents official statistics that suggest that males are significantly more criminal and delinquent than females. Data show that the teenage gender ratio for serious violent crime arrests is approximately 6 to 1, and for property crime approximately 2. 5 to 1, male to female. Similarly, the study by Melissa Sickmund (Juvenile Justice Bulletin, Oct. 2000) indicates that the males are involved in about 8 in 10 delinquency cases each year. Although they constitute only half of the juvenile population, males were involved in well over 70% of person, property, and public order offense cases and in 85% of drug law violation cases handled by the courts in 1997. The male proportions were somewhat higher in 1988. Here it is seen that males are more likely to be â€Å"frequently delinquent† than females and more likely to engage in serious felony-type acts. The explanations range from the biological to the sociological to the social. Each of the reasons identified in the question is a factor to consider: lifestyle, culture or physical properties. As to the lifestyle, males are more extroverted and therefore more exposed to the environment outside the homes. Even in the modern non-patriarchal societies, the males are seen to perform more roles outside of the house. Culture is an important reason too. Our general notion of the females relates to being mothers and therefore also naturally clinging to maternal support. This natural tendency explains why females will more likely not want to commit crimes. The physical or biological properties are also helpful in explaining this gender issue relative to delinquency. In their physical development, females are more expressive of their emotions, more open to family bonding and ties compared to males. Females have the tendency to be more closely monitored by the parents compared to the males. Should there be mandatory incarceration for chronic juvenile offenders? Those who are in favor or mandatory incarceration are of the opinion that offenders, regardless of gender or age should be incarcerated and that chronic offenders should be punished on a mandatory basis in order to reduce and deter crime . On the other hand, those who do not favor mandatory incarceration are of the opinion that for reform to take place, rehabilitation and not incarceration is the remedy. The paper written by Joseph B. Sanborn Jr. asserts that the traditional primary purpose of the juvenile justice system, which is rehabilitating young offenders, should be preserved. Because of the problem of excluding some juvenile delinquents from being prosecuted in the juvenile courts but only in the criminal courts, Sanborn believes that there must be developed a rationale for this exclusion. Summarizing the arguments for or against mandatory incarceration, a study on Serious Juvenile Offenders , quoting Schuster (1978), observes that the serious violent delinquent is an insignificant part of the total population and only a small part of the delinquent population. Because of their small numbers it is more appropriate to rely on the traditional juvenile court waiver mechanisms than to create new laws for the special handling of serious juvenile offenders. From another perspective, however, although serious juvenile offenders are few, they cause considerable social harm, such that measures must be taken to rotect society from them. This view, combined with an emphasis on crime reduction through incapacitation, has led to a policy of mandatory incarceration for serious juvenile offenders in some States. Another view holds that the incapacitation of chronic juvenile offenders will not substantially reduce the crime problem, because so many serious delinquent acts go undetected according to self-report data; however, the same studies suggest that the more frequent and serious violators eventually become â€Å"official† delinquents. Another perspective neither minimizes the problem of serious juvenile crime nor suggests that the rehabilitative goal of juvenile justice be abandoned. It advocates that juvenile justice develop programs that will facilitate change in serious juvenile offenders while providing adequate protection for society. While research can provide more information on what does and does work with such offenders, youth policy ultimately rests on ethical considerations that lie beyond the province of the legal and behavioral science realms. References http://www.ncjrs.gov/app/publications/Abstract.aspx?id=88858 http://www.ncjrs.gov/html/ojjdp/jjbul2000_10_3/contents.html

Stages of Social Transformation Essay Example for Free

Stages of Social Transformation Essay Communications drives everything and influences everyone. Society, organizations and individual transformation (change) happens as the result of communications. Nothing changes unless the who, what, why, when, where and how is communicated. Wall Street moves based on the communication of information. Organizations move based on what is communicated internally and externally. Religion moves people based on the communications and agreement of religious doctrines. People are influenced by communications and the subsequent actions create transformation of relationships, markets and the entire economy. Stages of Social Transformation Social media influences group dynamics because of the reach and influence of communications. We are all connected to â€Å"the human network group† which has become self aggregated into sub groups of interest and affinity. These â€Å"groups† are learning, sharing, collaborating and aiming at ways to make progress. Each individual and organization goes through â€Å"stages† that are all necessary and inevitable in order for them to grow into all things social, to face up to challenges, to tackle problems, to find solutions, to plan work and life, and to achieve individual and collective objectives. The stages are: 1. Forming: In the first stages of â€Å"social groups†, the forming of the group takes place. The individual’s or organizational behavior is driven by the need to participate in the markets of conversations. When people begin to discover â€Å"social media† the first stage reflects learning, excitement as well as confusion. Trying to decide or discover who, what, where, when, how and why can seem overwhelming. Whether individually or organizationally the task at hand is learning about the different uses of social media and the implications. The forming stage of any group is important because, in this stage,the groups learning curve is influence by those they choose to associate with or follow for the purposes of learning. Those that jump in without learning stumble and fall. 2. Storming: Every group will next enter the storming stage in which different ideas compete for consideration. The group addresses issues such as how social media can create or find solutions to relevant problems. Arguments on what ideas are the best and references to who to follow for the best information or knowledge ensue. In some cases storming can be resolved quickly. In others, the group never leaves this stage. The maturity and knowledge inventory of group members usually determines whether the group will ever move out of this stage. Group leadership and intervention of new knowledge is needed to move a group to the next stage. The storming stage is necessary to the growth of a group. It can be contentious, unpleasant and even painful to members of the group who are averse to conflict. This phase can become destructive to the group and will lower motivation if allowed to get out of control. Some groups will never develop past this stage. 3.  Norming: The groups knowledge grows and they come to a mutual plan for use of social media and how to accomplish the plan. In this stage, all group members knowledge domain grows and the group begins to comprehend ways it which social media can be used to accomplish specific objectives. The group obtains a â€Å"common† perspective on the systemic nature of social media and the group members influence grows outside and inside organizations. 4. Performing: Some groups reach the performing stage. These groups are able to create meaningful and significant change using social technology as the means to create innovation.  Performing groups are motivated and leverage what they are learning to create new knowledge. The competency of these groups grows as the groups knowledge expands. These groups rely on the â€Å"wisdom of crowds† and their own creativity to advance their thinking. The group seeks innovative ideas aimed at solving existing problems and/or creating new markets from the collective intelligence gained from â€Å"wisdom and creativity†. They understand that social media are channels to learn, engage and share with markets, groups and crowds. 5.  Transformation: Even the most high-performing groups will revert to earlier stages in certain circumstances. Many long-standing groups go through these cycles many times as they react to changing developments. Those that reach the transformation stages are the groups who create meaningful and significant change that positively impacts the entire human network. These groups are philosophically connected and grounded in a common set of principles that guide everything they think and do. Reflect on the history of mankind and you’ll recognize â€Å"groups† that changed our world.